Are You Getting The Most Out Of Pages On Your Blog?

Image of What was I thinkingHow you write your posts and its content is really important! But so are the pages on your blog!  Did you realise that visits to your pages can be higher than your posts?

But when was the last time you audited your pages and made improvements?  Especially your ‘About Page’ since this is where new readers find out more about you, your blog and decide whether to subscribe to your blog.

Conducting Page Audits

The key with any page on your blog is to focus on:

  1. Is the page relevant/useful for readers? – if not remove or improve!
  2. Is the page title meaningful to readers?
  3. Is it engaging and provide sufficient information to be of value to your reader?
  4. The best location for the page link – Should it be at the top of the blog or a link in the sidebar?

One option for auditing pages is to use Google Analytics data to help guide improvements.Here is how I’ve done this on my blogs, The Edublogger and this blog.

Below is comparison of the rank of each page in terms of top content viewed on each blog, by pageviews, for the last 6 months:

Image of page rank table

My conclusions are:

  1. Readers priorities are helpful tips and resources on The Edublogger – not surprising
  2. My ‘Blogs I read’ page receives the most pageviews on my personal blog – surprising given the link to the page is in the sidebar only
  3. Checking out my ‘About page’ and ‘Other Sites’ are a high priority for readers of my personal blog
  4. My page ‘Want automatic notification?‘ which explains to readers how to subscribe to my blog has poor pageviews on both blogs

Improvements made are:

  1. Updated both ‘About pages’
  2. Updated ‘My Other Sites
  3. ‘Want automatic notification’ page obviously not working probably because new readers don’t understand its relevance.  This has been renamed ‘Info for First Time Visitors’ and includes more helpful tips
  4. Have added a Contact page to my personal blog

Another option for auditing pages (better option) is to get readers to review your pages and provide feedback.

Image of page audit pleadIf you have time would love feedback on my different pages, especially My Other Sites and Edublogs Help Info!, in terms of is the information relevant, meaningful, engaging – what improvements would you recommend?

FINAL THOUGHTS

Here are resources to help you work with pages and Google Analytics:

  1. Differences Between Blog Pages and Posts
  2. Have You Set Up Your About Page?
  3. Changing Your Display Name and Setting up your Comment Avatar – makes it easier for readers to write more personal comments
  4. Setting Up Google Analytics on Your Blog
  5. The Basics of Using Google Analytics

This was part of the Day 5 Task for Building a Better Blog.  If you would like to join us in Building a Better Blog – there is plenty of time.  Start whenever and do it at your own pace!

Image by Twenty Questions licensed under Creative Commons ShareAlike!

And if you’re enjoying this blog, please consider Subscribing for free!

Blogging Challenge – Day 5: Conduct an About Page Audit

252445473_d421c47de2_mDarren’s task for Day 5 is to Conduct an About Page Audit. His rationale is new readers use your about page to find out more about you and your blog. They will often use the information on this page to decide if it is worth subscribing to your blog.

This is a key conversion page of your blog!

There is definitely an art in writing well – which is probably why I originally started out as a podcaster. Just looking at my about page compared to Darren’s showed how much work I needed to do.

What’s required for those new to Blogging

So tonight I have worked hard on re-wording it. It is definitely better, but still needs more work. I have been avoiding putting together information on tags, RSS and commenting – but Darren’s post on the about page has really highlighted how important this information is for newbies so I have added it to my to-do-list – I want to get it right rather than rush it.

Where is your RSS feed?

One very important issue that I realized while fixing it up was that I did not have a RSS feed clearly displayed on my site. What about your site – have you made sure the RSS feed is obvious?

With everything that I know I am amazed that I did not pick up that it was missing. Part of the problem is I use Google Reader for subscribing to blogs (this is why I use Google Reader). When I add a blog subscription I just use the blog address and Google Reader automatically finds the feed. I believe this is not the case for other Feed Aggregators.

Please Help!

Have looked at my widget options – and I do not see a obvious solution that give a nice RSS button – also checked out the forum – does not really help.

I have checked other people’s blogs. There are a range of options. Please give me advice on which option would be the best – maybe James might have a suggestion?